The history of Lacoste in the eyewear world began as a natural evolution of the sporty and elegant identity built by the brand since its foundation in 1933 by René Lacoste and André Gillier. The iconic crocodile, linked to the nickname of tennis champion René Lacoste, has over time become an internationally recognizable symbol, accompanying the brand's expansion from sportswear to a true lifestyle universe. The entry into eyewear brings the same aesthetic codes to sunglasses and optical collections, combining clean lines, functionality, comfort, and references to the brand's tennis heritage. Over the years, Lacoste frames have evolved following the brand's contemporary language, alternating essential and versatile models with more decisive proposals, made of acetate and metal and characterized by details inspired by the sports world and the distinctive presence of the crocodile on the temples. An important step for the international development of Lacoste eyewear is represented by the partnership with Marchon Eyewear, a group specializing in the optical sector that oversees the development and distribution of the brand's eyewear collections. Today, Lacoste Eyewear includes sunglasses and optical frames aimed at an international audience, maintaining the strong bond between French sports heritage and the contemporary style that characterizes Lacoste: a recognizable, informal yet refined aesthetic, in which the famous crocodile continues to represent one of the brand's identifying elements.